Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.