Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: A Thanksgiving Message from Carolyn Gilbert

Leigh Jacobs / November 24, 2025

Moneyball: National vs. Local Callout

Moneyball: The Most Valuable Content for 2026

Moneyball: How Deep is Your Bench?

Moneyball: Have You Audited Your Imaging?

Moneyball: Remaining Local & Connected in 2026

Moneyball: How Safe is Your Safe List?

Who Says Radio Stations Are Playing What They Want When They Tune In?

By Leigh Jacobs

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.

True/False: Payola is Alive & Well

By Leigh Jacobs

Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?

True/False: Radio Station Playlists Are Repetitive to Save on Licensing Fees

By Leigh Jacobs

We know radio is well thought of among Baby Boomers and Gen X, but what do Millennials and Gen Z believe?

Contest Pig or Ratings Participant?

By Leigh Jacobs

If would-be contest players know your contests are legitimate, they’ll be more likely to play your games.

NuVoodoo’s Ratings Prospects Studies: What’s Next

By Leigh Jacobs

What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.