Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Banana Ball Reminds Radio …

Leigh Jacobs / April 21, 2025

Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

Moneyball: Make Your Content Sizzle

Moneyball: Ca$h is King, but Fun is Infectious

New Data: Short Form Video Explodes in Popularity

Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

Harvey & Irma: Radio Shines

By Leigh Jacobs

While we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.

Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II

By Leigh Jacobs

Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?

Are You Listening More, the Same Amount or Less Than You Were Six Months Ago?

By Leigh Jacobs

FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).

Snapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents

By Leigh Jacobs

Snapchat can be an incredibly potent weapon for stations this fall.

Are You Attending Podcast Movement?

By Leigh Jacobs

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…