Author Archive

Leigh Jacobs

NuVoodoo’s Ratings Prospects Studies: What’s Next

By Leigh Jacobs / May 7, 2018

What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.

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This Week: Worldwide Radio Summit 2018

By Leigh Jacobs / April 30, 2018

We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

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This Week: The NuVoodoo Digital Marketing Webinar; Next Week: Worldwide Radio Summit

By Leigh Jacobs / April 23, 2018

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

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The NuVoodoo Complete Guide to Digital Marketing Webinar Starts April 23rd

By Leigh Jacobs / April 16, 2018

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

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Next Webinar: The NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success

By Leigh Jacobs / April 9, 2018

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

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Who’s the Enemy in the War for Workplace Listening?

By Leigh Jacobs / April 2, 2018

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.

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How to Win the Workplace War

By Leigh Jacobs / March 26, 2018

Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.

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Phone-Based Research: Who’s Answering Those Calls?

By Leigh Jacobs / March 19, 2018

Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.

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A Listening Device in The Bedroom?

By Leigh Jacobs / March 12, 2018

Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.

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Smart Speakers Are Exploding

By Leigh Jacobs / March 5, 2018

It’s also a good time to review what your stream sounds like.

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