Author Archive
Leigh Jacobs
What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.
Read MoreWe’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.
Read MoreThere’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.
Read MoreWhile we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.
Read MoreThis webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.
Read MoreIt’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.
Read MoreTerrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.
Read MoreOur experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.
Read MoreAmong those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.
Read MoreIt’s also a good time to review what your stream sounds like.
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