NuVoodoo is back with a fresh webinar for the folks at Country Radio Seminar as part of their CRS360 series. We’re calling it Song Wars and it’s coming up on the afternoon of Tuesday, October 25. Register for the free webinar here. For this new webinar we imagined the decision that’s been faced by listeners…

At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…

We’ll get the answers we’ve always gotten and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get…

Last week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O’Connor about the newest additions to our marketing arsenal. A recording of that session is available on YouTube.…

The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels…

A recording of NuVoodoo’s presentation from Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who listened to podcasts at least an hour in the prior week, gleaned from a wider universe…

A recording of NuVoodoo’s presentation at Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, starting with a round of qualitative interviews in late July and moving…

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” was well received. For those who couldn’t make it Dallas, we’ll be posting a webinar version of the presentation in the coming weeks at nuvoodoo.com/webinars. Our presentation…

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled “The Wearable Wolf is Coming” a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54’s across all PPM markets. If you missed the webinar, you’ll find a recording at nuvoodoo.com/webinars. In the…