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Leigh Jacobs
It’s been over a year since I’ve been on a subway platform in New York, but I always appreciated buskers and thought there were lessons to be learned for radio. Styles and repertoire more attuned to the biggest population segments on the subway platform often generated bigger audiences. Better production values sometimes generated bigger audiences…
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We wanted to check in on the state of sometimes-maligned group contests. In NuVoodoo Ratings Prospects Study 17, fielded at the beginning of this year, we asked a trio of questions. First, we wanted to know if respondents were aware of the practice at all. Then, among those aware of group contests, we wanted to…
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“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Those are the words of psychologist Abraham Maslow (better remembered for his “hierarchy of needs”). In tighter-than-ever budget times we’re seeing more music tests going into the field with swollen sets of question groups.…
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The final livestream of the latest NuVoodoo webinar is Monday, February 22 at Noon Pacific. It includes our latest data on: Smart speakers, national and local contests, marketing messages, social media, advertising channels, podcasts & streaming and more. We cover the information in less than 40 minutes and stay on as long as needed to…
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One of the points we’re showing in the first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” is a fresh look at the relationship listeners have with DJ’s and hosts on FM music stations. Overall, it’s more positive than negative – but there is a sharp generational shift. Gen Xers…
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The past year has seen a large portion of the workforce shift to working from home. NuVoodoo has tracked that shift in its on-going study of concern about coronavirus and the changes we’re making in our lives to cope with it. The data is updated regularly at nuvoodoo.com/covid-19-media. With at-work listening an important part of…
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The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help…
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Looking for new findings within the data from the 17th NuVoodoo Ratings Prospects Study, we sometimes forget to point out the things that never change. One of those things is that people who are likely to accept a meter or diary tend to live in larger households. It’s intuitive: more people means more meters or…
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The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at nuvoodoo.com/webinars. We’re calling the webinar “How to Get Your…
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NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…
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