Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year delivers fascinating insights into TikTok’s reach and generational skew just before the U.S. Supreme Court’s decision to uphold the government ban (though Donald Trump may have extended the runway a bit this weekend). We’re sharing feedback from our…

So far in our series studying the habits and preferences of likely ratings respondents who listen most to Hip Hop or Urban Adult Contemporary radio formats, we’ve shared data to help stations optimize contesting and promotion & marketing.  In our final chapter, we turn to programming-related issues including tune-out catalysts, radio’s overall value proposition, and…

In our previous exploration of contest preferences among Hip Hop and Urban AC listeners from NuVoodoo’s recent Ratings Prospects Study, we uncovered optimal strategies for structuring contests and activating Urban format radio listeners to tune in across more occasions. But even the most enticing contest falls flat if it doesn’t reach the right audience. That’s where…

Listeners who fit our model as likely ratings participants in both Hip Hop and Urban AC formats remain contest-active, with Hip Hop listeners demonstrating a particularly strong affinity for radio sweepstakes. It’s remarkable that roughly 4 in 10 respondents in both formats report having participated in a radio contest within the past week.  And when…

In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic, socioeconomic characteristics, and diverse media consumption habits. In Part 2, we examined the advertising landscape, uncovering which platforms and formats effectively capture the attention of this valuable audience, who can be retargeted, and what platforms cause heavy podcast…

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed in podcasts? Our latest NuVoodoo Media Services study fielded in the 3rd quarter of 2024 with…