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What’s Better: Bigger National Prize or Smaller Local Prize?
Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.
Read MoreReviewed Emergency Procedures Lately?
If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.
Read MoreNo More Free Ride from Facebook?
Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free
Read MoreLeast Objectionable Programming or Premium Content?
It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.
Read MoreMarket Cluster or Local Content Engine?
As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.
Read MoreThirty Things You Can Do to Destroy Your Ratings
Next week, we’ll look at ideas for brightening 2018!
Read MoreThirty Things You Can Do to Destroy Your Ratings
We put on our thinking caps, and asked some friends as well, and came up with 30 ideas on how to destroy your ratings.
Read MoreWould Any Sane Person Be a PD?
Here’s to the PD’s, those crazy people living with Nielsen-based uncertainty every moment of every day. We love you all.
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