Articles

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a future we’re very much invested in…

In the vast expanse of digital marketing, finding ways to connect directly and effectively with your audience is key. Geo-targeting, a technology that uses geographical locations to deliver content, is revolutionizing how event sponsors and brands engage with their target demographics. In this dive into geo-targeting, we’ll explore how it’s changing the game for event…

If email is part of your marketing strategy, you have likely heard that Google and Yahoo are implementing new sender requirements in February 2024. With spam rates reaching new highs, these privacy rules are meant to keep unsafe and unwanted emails from cluttering consumer’s inboxes. To avoid deliverability issues and keep your emails from landing…

“We just heard from our manufacturing partner and they begged us to pause our holiday shopping campaign.  They simply couldn’t keep up with demand…”    We pride ourselves in our unique ability to combine market research capabilities with our digital advertising expertise to produce outsized results for our partners. During the critical holiday sales cycle,…

The 23rd in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is a major focus of this new study. We’ll…

The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point where we feel we have plenty of time to make programming tweaks, get promotional plans made, and marketing plans set. Sometimes, however, changes in the ratings become wrinkles in those plans. Is that decline in a…

The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…

Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends.  If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry.   Inevitably, the Christmas punch bowl drains enough…

A dear friend of mine went for a walk two days ago.  As she was walking across the parking lot near her home, a driver decided it was a good idea to back up with no reverse lights and within moments, the life squad was there because my friend could not put any weight on…

NuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point.  It can make a big difference in station revenue.  Now that report cards are rolling in, we thought it timely to share…