Articles

In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…

Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners say they listen. Data from the latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, replicates that finding, but we think it’s important to…

Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

A sign from the latest NuVoodoo study says the economy isn’t as strong as some economists might try to convince us. Data from our 24th Ratings Prospects Study, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, indicates people are still feeling the pinch of post-pandemic inflation. In times of…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…

Many listeners – especially those most likely to give radio its report card – already think music radio is widely using AI voices. As consumers, we’re confronted with AI functionality coming into play in all parts of our lives. So, for those of us in the radio business, it’s easy to understand that listeners think…

This article presents findings from a NuVoodoo study on how to effectively capture email addresses from business decision-makers. Key incentives include loyalty programs (55%), discounts/coupons (53%), free trials/samples (51%), competitions/giveaways (50%), and exclusive access (48%). Content marketing, while slightly less effective overall, still appeals to 42% and carries low to no hard costs.  The article…

The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will be stretched even tighter against media rates inflated by the election. As we’re grinding through data from 3,188 respondents ages to 64 nationwide in NuVoodoo Ratings Prospects Study 24, we noted a finding that could have…

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those interested in participating in radio ratings methodology, there’s a decline in the heavy broadcast radio listeners among that group – from 8% last year, to 7% earlier this year, to 6% in this latest study…

Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20% or more in years past) to 15%. With ratings providers working harder to get cooperation, you can bet that samples will be leaner and weighting…