Articles

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed…

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS Yes” listeners. For this particular analysis,…

Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A “rolled” sample is one in which the latest sample, usually half the size of what a station would have preferred, is averaged with the previous sample. If a station gets new data every other week, the…

It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This IS a first for this lower threshold in…

The other day, we heard the midday host on the local classic rock station mention an article about the recent ELO concert penned by the afternoon host in the station newsletter that had just gone out. He added that the newsletter also included a piece about Pink Floyd songs David Gilmour won’t perform any more…

When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never ask stations for access to their databases. Long before we founded NuVoodoo at the end of 2010, residential telephones had become accepted as a nearly perfect starting point for a research sample. You could reach over…

NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit this week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is being used for radio sales right now.…

Some of us still recall the “Tornado” episode of WKRP in Cincinnati from 1979 in which newsman Les Nessman is caught without plans for such a weather emergency. Mr. Carlson instructs him to adapt a script from a fictionalized version of the Emergency Broadcast System, by substituting the word “tornadoes” anywhere the script says “Russians.”…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We made peace with “October” commencing less than halfway through September, right? After all, most of Munich’s “Oktoberfest” is in September. As you’re making final preparations for the upcoming ratings period, working to ensure more listeners and…