Articles

With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20% increase) compared to the January 2024 numbers according to Jon Miller, Nielsen VP Audience Insights. Miller explains the shortfall, citing there’s ongoing annual erosion to all linear media, radio included, of around 8%-9%. The Jon Miller…

We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will bring good news for sellers. There will…

The desire to be at the center of attention has never been stronger thanks to Social Media.  But  being the first to discover new music, a once powerful social currency and motivator for previous generations, appears to play a smaller role in Gen Z’s music habits. For generations before Gen Z, the taste-forming years were…

Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest in remote broadcasts and showed the large numbers who say they never see any local Country stations broadcasting live around their towns. Those data are based on a 1,500-person study of Country music fans ages 18-54…

With screen time dominating daily life across all generations, a new behavioral shift is emerging—the digital detox movement. As consumers become more aware of screen fatigue, social disconnection, and mental health impacts, many are actively taking steps to reduce their screen exposure. But does it actually improve their well-being? NuVoodoo’s Consumer Digital Media Study (January…

We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that included nearly 1,200 Country radio listeners and…

TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…

NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive 1,500-person study of Country music fans – including nearly 1,200 Country radio listeners. Respondents have a lot to say about where Country music is heading, how they’re connecting to the music, which sources they’re turning to…

The world of video and audio streaming is exploding. For digital advertisers, this presents a challenge: with audiences scattered across so many platforms, how do you make sure your message has an impact? Simply put, you need to be where your audience is spending their time. Even in our evolved media world, the legacy concepts…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…