Webinar

In our penultimate episode of our Top 10 Radio Station Research Mistakes Countdown, this particular error can deliver a short-term ratings  “rush” but the crash is awful, and subsequent revenue “withdrawal” symptoms can last months–even years. We’ve got a story about one large market station team who experienced just that.

Finding #3 involves a costly error that radio stations can avoid simply by applying basic math. It’s finding #3 in our countdown of the Top 10 Research Mistakes we see stations make.

We see a lot of research questions in the radio industry that are all about “us”, and listeners don’t care! We see wasted questionnaire real estate that can be better dedicated to learning more about how audio brands could meet listener needs. It’s finding number 4.

We’ve arrived at the back half of our countdown of the Top 10 Research Mistakes we see clients make. This is finding #5.

Carolyn Gilbert, NuVoodoo President and Founder, suggests that Finding #6 is largely a result of costly unforced errors that compromise the quality of the study data and are easily avoided Catch the rest of our countdown at nuvoodoo.com/webinars.

We’re counting down the 10 largest mistakes we’ve seen over the years when radio stations test music, morning shows or images. This is #7.

Americans are considering braving the lines at doorbuster sales, gathering indoors for holiday parties and sharing close quarters with family members who may be fresh off a plane, train or automobile. We’re all conducting our own personal risk assessment about what activities will fly over the holiday period…and that’s the subject of the latest and…

We’ve been watching the migration of employed adults back to their physical workplace closely. It’s no secret that the more listeners spend time out of home, the better the prospects for increased average quarter-hour station ratings. According to NuVoodoo’s latest nationwide Quick-Turn study conducted just prior to Halloween 2021, there is good news for radio!

NuVoodoo Quick Turn Studies help us get fast answers to important questions free of charge to our partners in the radio industry. In our previous video, we showed that anticipation for the holiday season is very high across all demos. More than twice as many in our total sample of 1,855 Adults 18-64 say they’re…