Webinar
NEW QUICK-TURN STUDY – Respondents Noticing Upturn in Traffic Across the US – Bodes Well for Radio!
A brand-new NuVoodoo Quick-Turn Study fielded just prior to Halloween 2021 supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up…
Read MoreThe Most Flexible Conferencing Tool Available-Conference Cloud
NuVodoo’s VP of Business Development, Roger Malinowski, takes you under the hood and dives deep into the features and functionality of the world’s most powerful virtual conferencing solution, Conference Cloud. Whether you are replacing a live event with a virtual alternative or staging a hybrid event to hedge risk or maximize total attendance, Conference Cloud…
Read MoreUpdated COVID Variant Data & Its Impact on Live Events
We wanted to update you with fresh September data about the potential impact of COVID variants on live events. We asked respondents to share their overall risk appetite for attending indoor events in small, medium-sized, and large venues. We covered the full spectrum, from arena-sized concerts, conventions & expos to more intimate gatherings in bars, seminar rooms, theatres, and nightclubs as well…
Read MoreSmart Speaker Study
NuVoodoo’s digital services and research team leaders share our latest smart speaker study, which shows an accelerated uptake here in the US. This study was conducted with 3,000+ consumers across the US in June, 2021.
Read MoreTop 10 Research Mistakes #8
This is a basic and avoidable blocking and tackling mistake made by both providers and their clients, and it’s #8 in our countdown.
Read MoreTop 10 Radio Research Mistakes #9
We’re counting down the most costly research mistakes when conducting tests or implementing results. This is finding number 9.
Read MoreTop 10 Radio Research Mistakes #10
Carolyn Gilbert, Leigh Jacobs, and Mike O’Connor, radio industry research and programming veterans, count down the Top 10 mistakes they see stations make when conducting research. This is finding #10.
Read MoreThe Purchase Funnel for Women – Teens, Young Adults & the Money Demo
Which walled garden platform is most efficient at moving users through the purchase funnel, from creating brand awareness to delivering transactions? New study data, resulting from interviews with well over 1,200 women 14 – 54 nationwide.
Read MoreThe Purchase Funnel: Walled Gardens vs Programmatic Mobile, Audio, Web & OTT
We stack rank the walled garden platforms, like YouTube and Facebook, against other traditional and digital advertising channels like direct mail, outdoor, mobile apps, and OTT. Which are most effective at driving awareness, consideration, and purchases?
Read MoreThe most effective platform for advertisers: TikTok vs. Meta vs. Alphabet vs. Twitter
New study data just released. 2500+ respondents weigh in on which of the so-called Walled Garden platforms is most effective for advertisers. On which are users making purchases after seeing ads. Is it Facebook, Instagram, TikTok, Twitter, YouTube, or something else?
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