Posts by Leigh Jacobs

New/Old Tactics to Increase TSL

These formerly tried-and-true tactics can still provide lift for radio, provided their implementation is updated to use the full width of current technology and that you observe best practices in terms of playing the Nielsen game.

Read More

Why Do We Love Ratings Participants?

While broadcasters’ initiatives into digital-only content and distribution will be measured against the wider universe, over-the-air efforts continue to be measured against – and thus, have to be targeted at – ratings likelies.

Read More