NuVodooo's Webinar Series

New 2024 Data to Fuel Programming & Marketing Micro-Tactics for a Ratings Boost

March 28, 2024

This is the premier episode of MB4R Season 2, featuring the first of six new takeaways about likely rating respondents from the latest NuVoodoo Ratings Prospects Study. We fielded this new 2024 research to help stations program better to their format audience “haystack” and more precisely micro-target in marketing to those proverbial “needles” – rare…

Top 10 Radio Research Mistakes: #2

March 14, 2024

In our penultimate episode of our Top 10 Radio Station Research Mistakes Countdown, this particular error can deliver a short-term ratings  “rush” but the crash is awful, and subsequent revenue “withdrawal” symptoms can last months–even years. We’ve got a story about one large market station team who experienced just that.

Top 10 Radio Station Research Mistakes Countdown #3

March 7, 2024

Finding #3 involves a costly error that radio stations can avoid simply by applying basic math. It’s finding #3 in our countdown of the Top 10 Research Mistakes we see stations make.

Top 10 Radio Research Mistakes: #5

February 22, 2024

We’ve arrived at the back half of our countdown of the Top 10 Research Mistakes we see clients make. This is finding #5.

Top 10 Radio Research Mistakes: #6

February 7, 2024

Carolyn Gilbert, NuVoodoo President and Founder, suggests that Finding #6 is largely a result of costly unforced errors that compromise the quality of the study data and are easily avoided Catch the rest of our countdown at nuvoodoo.com/webinars.

The Top 10 Music and Perceptual Research Mistakes We See Stations Make. This is Number 7.

January 23, 2024

We’re counting down the 10 largest mistakes we’ve seen over the years when radio stations test music, morning shows or images. This is #7.

Top 10 Research Mistakes #8

January 18, 2024

This is a basic and avoidable blocking and tackling mistake made by both providers and their clients, and it’s #8 in our countdown.

Top 10 Radio Research Mistakes #9

January 11, 2024

We’re counting down the most costly research mistakes when conducting tests or implementing results. This is finding number 9.