This is the 5th in our series reviewing NuVoodoo research about  the media habits of high-earning households.  Parts 1 – 4 are available at nuvoodoo.com/articles. In our final deep-dive into the digital habits of America’s wealthiest households (those earning over $200,000 or more annually), NuVoodoo’s survey of 2,908 U.S. consumers paints a vivid picture: compared…

Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple yet creative idea can be. As Ad Age said, “It takes only a second for music fans to identify their favorite song when they hear it. Behind this insight, Budweiser played the role of a high-speed…

With the deep history between radio and music, many of us recall a time when radio was the top of the heap when for music discovery. To understand where things stand today, we first need to determine who’s interested in new music. Across a sample of over 2,900 people nationwide, 57% give a very high…

This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…

We’ve been reviewing insights from a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners,” for the past two weeks. The webinar features iHeartMedia Nashville’s Gator Harrison, new Country Radio Hall of Fame inductee Clay Hunnicutt, along with Carolyn Gilbert and me. The webinar is available from the CRS website or from…