Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Rock concert

Moneyball: Alt and Rock P1Deep Dive (and a new webinar)

By Leigh Jacobs

Last week we shared a deep dive into findings concerning CHR and AC P1s from the latest NuVoodoo national study. We’ll wrap up this week with a deep dive into P1s for Alt and Rock radio. Among Alt P1s, their favorite music radio station ranks fourth, behind Google, YouTube, and Amazon when asked how important…

Read More

Moneyball: CHR and AC P1 Deep Dive

By Leigh Jacobs

Last week we shared a deep dive into findings concerning Urban and Urban AC P1s from the latest NuVoodoo national study. We’ll continue this week with a deep dive into P1s for CHR and AC radio. Among AC P1s, their favorite music radio station ranks a distant fifth, well behind Google, YouTube, and Amazon –…

Read More
Crowd of people in music concert hall

Moneyball: Urban/Urban AC P1 Deep Dive

By Leigh Jacobs

Last week we shared a deep dive into findings concerning Classic Hits and Classic Rock P1s from the latest NuVoodoo national study. We’ll continue this week with a deep dive into P1s for Urban and Urban AC radio. Their favorite music radio station ranks fifth among various media and digital presences in their lives, only…

Read More
Dj hands on equipment deck and mixer with vinyl record at party

Moneyball: Classic Hits/Classic Rock P1 Deep Dive

By Leigh Jacobs

Last week we shared a deep dive into findings concerning Country radio P1s from the latest NuVoodoo national study, Ratings Prospects Study 26. With less than a month to go until the fall book, we’ll continue this week with a deep dive into P1s for Classic Hits and Classic Rock radio. Just as we’d seen…

Read More
Heart shaped hands at concert. Music concert with lights and silhouette of people enjoying concert.

Moneyball: A Deep Dive into Country P1s

By Leigh Jacobs

With less than five weeks to go until the start of the fall book, we’re drilling down each week into findings concerning one of music radio’s top formats. Given our work with CRS in recent years, Country seems like a fine place to begin. Last week we drilled into the most widely used social media…

Read More