Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Vintage car radio

Moneyball: New Vehicle Infotainment Systems

By Leigh Jacobs

Knowing my involvement in the radio business, friends recently asked for help with the audio system in their new car. How do they access FM radio stations? Does their car have AM at all? What are the HD stations they talked about at the dealership? There aren’t any buttons, how do presets work? They tried…

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woman with glasses, smiling with a banana and peace sign

Moneyball: Banana Ball Reminds Radio …

By Leigh Jacobs

The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last week. Depending on where you live and the media you consume, it’s completely possible you’re unaware of Banana Ball, yet the games sell out major league baseball stadiums and NFL football stadiums when the league tours…

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Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

By Mike O'Connor

Fifteen years ago, our in-car audio choices were pretty basic: AM/FM radio, CDs, or maybe a Bluetooth connection if your car was ahead of the curve. Today’s vehicle infotainment systems are a whole new ballgame. From Spotify and SiriusXM to audiobooks and podcasts, drivers now curate their audio experience like a personalized playlist. Modern infotainment…

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Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

By Mike O'Connor

With better than 90% of Gen Z’s and Millennials now watching short form videos on platforms like YouTube, TikTok and Facebook according to NuVoodoo’s 2025 media study, new opportunities for targeted advertising are now emerging. In this second article in our two-part series, we’ll show you how to take advantage of the data we presented…

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Young woman adjusting car radio while driving modern vehicle

Moneyball: Make Your Content Sizzle

By Leigh Jacobs

The spring book is underway. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily. Research can help.…

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