Last week we shared the first installment from NuVoodoo Ratings Prospects Study 26 showing that, while apps like Spotify are a factor in the car, radio remains in the lead on the road with those over 25. Among those who use radio in the car at all, we also asked a couple of questions that…

Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64 nationwide are included in the sample with the goal of helping programmers and managers make the best decisions possible as they head into the fall ratings that are about ten weeks away. We smiled at the…

The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed that the percentage of Americans with a “great deal” or “fair amount” of trust in the mass media has plummeted to 36%, down from 68% in 1972. This growing skepticism towards large, faceless media entities has…

This is the 5th in our series reviewing NuVoodoo research about  the media habits of high-earning households.  Parts 1 – 4 are available at nuvoodoo.com/articles. In our final deep-dive into the digital habits of America’s wealthiest households (those earning over $200,000 or more annually), NuVoodoo’s survey of 2,908 U.S. consumers paints a vivid picture: compared…

Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple yet creative idea can be. As Ad Age said, “It takes only a second for music fans to identify their favorite song when they hear it. Behind this insight, Budweiser played the role of a high-speed…