In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…

With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week, the first month’s PPM data with the…

For years, the word “podcast” has been synonymous with audio-first content—a passive listening experience consumed during commutes, workouts, and downtime. But that perception is no longer accurate. Podcasts have quietly become a video-first medium, and the numbers tell a striking story: YouTube is dominating podcast consumption, often outpacing traditional audio platforms. This shift is so…

With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20% increase) compared to the January 2024 numbers according to Jon Miller, Nielsen VP Audience Insights. Miller explains the shortfall, citing there’s ongoing annual erosion to all linear media, radio included, of around 8%-9%. The Jon Miller…

We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will bring good news for sellers. There will…