Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

High-Earning Households in the US Are Embracing the Social Commerce Trend

By Mike O'Connor

This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…

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Close up View of Welsh Corgi Dogs Laying on Sofa at Home

Moneyball: Three More Things that Make (Country) DJs Great

By Leigh Jacobs

We’ve been reviewing insights from a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners,” for the past two weeks. The webinar features iHeartMedia Nashville’s Gator Harrison, new Country Radio Hall of Fame inductee Clay Hunnicutt, along with Carolyn Gilbert and me. The webinar is available from the CRS website or from…

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Social Media App Use Among Affluent Households

By Mike O'Connor

This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

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Host Talking On Microphone In Radio Studio

Moneyball: Listeners Tell Us What Makes (Country) DJs Great

By Leigh Jacobs

We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners.” Along with Carolyn Gilbert and me, the webinar features new Country Radio Hall of Fame inductee Clay Hunnicutt and iHeartMedia Nashville’s Gator Harrison. Together, we look more deeply into what Country radio listeners say…

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Keep doing what you are doing. Shot of a baseball coach talking to his team while out on the pitch.

Moneyball: Expert Thoughts on Talent (a New CRS360 Webinar)

By Leigh Jacobs

A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio?” …A Difference for Your Listeners.” It features new Country Radio Hall of Fame inductee Clay Hunnicutt, iHeartMedia Nashville’s Gator Harrison, Carolyn Gilbert, and me taking a deeper dive into what Country radio listeners say about personalities on Country…

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