The retail team in NuVoodoo’s marketing department is buzzing about the introduction of Amazon’s new Lifestyle Imagery generative AI capability and its potential to simplify the creation of engaging ads. This new tool, like DALL-E and other AI assistive technology, has the potential to significantly enhance the research and split-testing services we currently offer clients.…

When we worked for Clear Channel years ago – and back when perceptual study presentations were conducted on location, instead of on Zoom – we found ourselves among a group of more than a dozen PDs and regional programming honchos convened to view a study presentation. In the hotel bar after dinner, the group programming…

The U.S. mobile advertising market is experiencing substantial growth, with increased spending and a proliferation of mobile ad formats, particularly video, social media, and text marketing. Spending on these formats has doubled or even tripled since 2017, reflecting rapid mobile innovations. The smartphone ad market nearly reached $70 billion in 2022. This trend reflects the…

In an era dominated by digital platforms, harnessing the potential of digital marketing is pivotal for businesses to connect with their audience and drive revenue. Yet, many companies falter, making common mistakes that hinder their efforts. This article will explore these pitfalls and provide data-driven solutions to guide businesses toward effective digital marketing strategies. Lack…

We talk with program directors and managers every day who are passionately concerned about the ratings and performance of their stations and spend significant resources and energy gathering insights into the preferences and feelings of their constituents. But, what if one of those listeners wanted to communicate with the station directly? We investigated this back…