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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…
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Just a week ago I was citing our research confirming listener preference for “live DJ’s” (compared to “canned announcements”) and saying those results “underscore the notion that radio must be more than a playlist.” Later in the week Amazon announced that its #3 music streaming service, Amazon Music, is adding “DJ Mode” – presumably in…
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Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…
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CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…
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