Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

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Our Next Webinar and Talk Show Tuneout

By Leigh Jacobs

NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…

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Talk Show Tuneout

By Leigh Jacobs

NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…

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The Kind of Feedback You Want…

By Russ Gilbert

In NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording of 20 Things to Put Your Station on…

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Changes in Social Media?

By Leigh Jacobs

A major reason we complete two NuVoodoo Ratings Prospects Studies every year is to keep tabs on changes in Social Media. In Ratings Prospects Study Fifteen fielded last month we noted some shifts in young end usage of the major platforms that we’re reporting in the first installment of our spring webinar series: 20 Things…

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Headphones: Noise Canceling or Ratings Canceling?

By Leigh Jacobs

In NuVoodoo Ratings Prospects Study Fifteen we’ve again dived deep to look at at-work listening habits. In this new study we’ve included a group of 55-64’s as part of a sample of nearly 4,000 respondents, representing four generations. And while Generation Z is just entering the workforce as Baby Boomers are starting to retire, there…

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