Last weekend I went into an upscale department store to exchange a gift. I found the item in the right size and looked for a salesperson to make the exchange. After a few minutes of fruitless searching, I realized that the register stations had been removed from the different areas of the menswear department. Then…

We’ll get the same answers and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get done spend…

Wikipedia says, “Gerrymandering is the practice of setting boundaries of electoral districts to favor specific political interests within legislative bodies.” The term goes back to an 1812 redistricting map in Massachusetts set by Governor Elbridge Gerry. Political scientists talk about gerrymandering allowing candidates to choose voters, rather than voters being allowed to choose candidates. When…

Given the current news cycle, we wanted to replay this finding from our Ratings Prospects Study 13 in January, even as we’re starting work on the questionnaire we’ll field in January 2020. No matter which side of the political aisle you’re on, you’re aware of the political divide in the country. News and talk radio…