With a holiday weekend between now and then, at NuVoodoo we’re hard at work on our July 8 webinar: Marketing in the New Abnormal. Along with insights gleaned from the on-going coronavirus tracking studies we’ve been conducting since March 9, we’ll be incorporating data from our just-completed Ratings Prospects Study XVI. The new study incorporates…

Confronting the uncertainty of the months ahead is critical to radio’s survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, managers and programmers will be faced with budget constraints and fewer resources to get the…

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…