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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
With well over a month quarantined (or operating as essential services in station buildings) for many of us, we’re all ready for things to get back to normal. The question of “when” is up to public officials, but it’s certain that “how” won’t simply be a matter of resuming what we were doing in February.…
Read MoreEven those of us expert at working from home are finding it hard to remember what “outside” and “hanging out with people we’re not related to” felt like after a month plus. As former radio programmers, the three of us collaborating on this piece (Mike O’Connor, PJ Kling and I) are all thinking about how…
Read MoreThis week’s post comes from Mike O’Connor, marketing guru at NuVoodoo: The COVID-19 Outbreak has upended your listeners’ lifestyles and very likely their terrestrial radio listening along with it. As a service to our friends in the industry we love, we’re putting actionable intel into your hands as fast as possible, to help you stay…
Read MoreYou’ve probably seen the meme detailing the sacrifice we must all make, akin to our grandparents’: But Radio doesn’t get that luxury. There is no “sitting on the couch” version of adjusting to this new (hopefully temporary) normal. Over the years, Radio has struggled to defend what were once key footholds: TV news shows supplanted…
Read MoreNuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We’re collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we’ve watched the percentage who are “extremely concerned” grow from 14% when we started on March 9 to 36% as I’m typing this…
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