Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Banana Ball Reminds Radio …

Leigh Jacobs / April 21, 2025

Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

Moneyball: Make Your Content Sizzle

Moneyball: Ca$h is King, but Fun is Infectious

New Data: Short Form Video Explodes in Popularity

Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

True/False: Radio Playlists Are Small to Save on Licensing Fees

By Leigh Jacobs

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

Pandora P1’s in Your Music Test Sample?

By Leigh Jacobs

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

What Will You Think About on Vacation?

By Leigh Jacobs

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

Music Testing: When Do Montages Make Sense?

By Leigh Jacobs

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.