Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Your Station’s Look & Sound: The Need for Fresh Eyes & Ears

By Leigh Jacobs

At NuVoodoo, we believe that data-driven decisions are better decisions. We’re always glad to work to find ways to get actionable listener feedback on issues – including logos and audio production.

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Ratings Prospects Study XIII: Preview of Coming Attractions

By Leigh Jacobs

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

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The Unsung Edge for Workday Listening

By Leigh Jacobs

While the workday talk profile on most music-driven stations has the on-air host pared back to minimal contributions, it’s important that those contributions be nearly perfect every time.

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Pa-rum-PUMM-PUMM-PUMM

By Leigh Jacobs

Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.

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Growing Contest Prizes = Growing Ratings?

By Leigh Jacobs

NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.

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