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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.
If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.