With a limited number of channels and heavy commercial loads, it seems to us that FM music radio is never going to beat the challengers by playing their game, which is based on music quantity and customizability.

We have a platform with continued good will in the community. We have listeners interested in things that will impact their lives directly. Sounds like a good combination.

While older demos may be kinder to radio, we’d rather not envision a future with a dozen stations per market serving 40-54’s.

These formerly tried-and-true tactics can still provide lift for radio, provided their implementation is updated to use the full width of current technology and that you observe best practices in terms of playing the Nielsen game.