Author Archive

Mike O'Connor

“Alexa!”: How Are US Consumers Using Digital Assistants in 2025? Which Devices Are They Using Most?

By Mike O'Connor / May 5, 2025

In NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…

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Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

By Mike O'Connor / April 17, 2025

Fifteen years ago, our in-car audio choices were pretty basic: AM/FM radio, CDs, or maybe a Bluetooth connection if your car was ahead of the curve. Today’s vehicle infotainment systems are a whole new ballgame. From Spotify and SiriusXM to audiobooks and podcasts, drivers now curate their audio experience like a personalized playlist. Modern infotainment…

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Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

By Mike O'Connor / April 14, 2025

With better than 90% of Gen Z’s and Millennials now watching short form videos on platforms like YouTube, TikTok and Facebook according to NuVoodoo’s 2025 media study, new opportunities for targeted advertising are now emerging. In this second article in our two-part series, we’ll show you how to take advantage of the data we presented…

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New Data: Short Form Video Explodes in Popularity

By Mike O'Connor / April 4, 2025

Better than 90% of Gen Z’ers and Millennials now watch short form videos on platforms like YouTube, TikTok and Facebook.  Gen X comes close to these levels, and well over half of Boomers (and older) are watching short form video content as well.   In this two-part series, we’ll first review the latest NuVoodoo study…

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Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

By Mike O'Connor / March 31, 2025

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels. In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital…

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Advertising Effectiveness Part 1: Where Consumers Engage Most With Your Advertising Message

By Mike O'Connor / March 24, 2025

In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…

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Podcasts by Name, Video by Nature: Podcasts Aren’t Audio-First Anymore

By Mike O'Connor / March 17, 2025

For years, the word “podcast” has been synonymous with audio-first content—a passive listening experience consumed during commutes, workouts, and downtime. But that perception is no longer accurate. Podcasts have quietly become a video-first medium, and the numbers tell a striking story: YouTube is dominating podcast consumption, often outpacing traditional audio platforms. This shift is so…

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New Data: Gen Z’s Passion for Discovering New Music is a Big “Meh”

By Mike O'Connor / March 5, 2025

The desire to be at the center of attention has never been stronger thanks to Social Media.  But  being the first to discover new music, a once powerful social currency and motivator for previous generations, appears to play a smaller role in Gen Z’s music habits. For generations before Gen Z, the taste-forming years were…

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New Data: Excessive Screen Time Sparks a Digital Detox Movement. How Brands and Advertisers Can Seize the Moment

By Mike O'Connor / February 27, 2025

With screen time dominating daily life across all generations, a new behavioral shift is emerging—the digital detox movement. As consumers become more aware of screen fatigue, social disconnection, and mental health impacts, many are actively taking steps to reduce their screen exposure. But does it actually improve their well-being? NuVoodoo’s Consumer Digital Media Study (January…

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NuVoodoo’s January 2025 US Media Study Unveils a Nation of Multi-Generational Screen Addicts

By Mike O'Connor / February 19, 2025

TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…

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