This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…

This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

We’re spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study, where nearly one in five in our 2,908 respondent universe report household incomes above $100,000. In Part One, we explored how high-income ($100K–$199K) and very high-income ($200K+) households consistently outpace the broader population in daily media usage — with engagement…

Over the next several articles, we’re going to take a look at the digital media habits of a consumer segment that advertisers and brands covet most – households with high levels of discretionary spending potential.  In NuVoodoo’s recently completed 2025 media study,  high-income ($100K to $199K) and very high-income households ($200K or more) together account…

In NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…

Fifteen years ago, our in-car audio choices were pretty basic: AM/FM radio, CDs, or maybe a Bluetooth connection if your car was ahead of the curve. Today’s vehicle infotainment systems are a whole new ballgame. From Spotify and SiriusXM to audiobooks and podcasts, drivers now curate their audio experience like a personalized playlist. Modern infotainment…

With better than 90% of Gen Z’s and Millennials now watching short form videos on platforms like YouTube, TikTok and Facebook according to NuVoodoo’s 2025 media study, new opportunities for targeted advertising are now emerging. In this second article in our two-part series, we’ll show you how to take advantage of the data we presented…

Better than 90% of Gen Z’ers and Millennials now watch short form videos on platforms like YouTube, TikTok and Facebook.  Gen X comes close to these levels, and well over half of Boomers (and older) are watching short form video content as well.   In this two-part series, we’ll first review the latest NuVoodoo study…

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels. In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital…

In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…