Skip to content
All Access Articles
Boardwalk or Mediterranean Avenue?
In the game, Monopoly, the rent for the lowest-tier property, Mediterranean Avenue, is $250 when it has a hotel. The rent for Boardwalk, with a hotel, is $2000. At $2000 per visit, that’s not a hotel – that’s a destination resort! Destination resort: one of those places that offers more than lodging, that offers an…
Read MorePresets: A Thing of the Past or More Important Than Ever?
Remember simplicity? You turned on the TV and picked through the choices on the major broadcast networks or, perhaps, a handful of basic cable channels. The broadcast network news anchors and the local daily paper were the unchallenged truth of news facts. The radio turned on when you started the car and if that station…
Read MoreThe Second Law of (Entertainment) Thermodynamics
Comparing NBC’s New Celebrity Apprentice host, Arnold Schwarzenegger, with the former Celebrity Apprentice host, (now POTUS) Donald Trump, Time magazine observed, “Trump, in his ability to get attention for himself, seems to understand something NBC does not: that as much as the audience may want to see real, authentically flawed people, it demands above all…
Read MoreWhat Will You Do Differently in 2017?
Managers are increasingly under scrutiny to “do things differently” – and rightly so. As we’ve observed before, Einstein is said to have defined insanity as doing the same thing over and over and expecting different results. As radio adapts to its latest set of new competitors and embraces the possibilities of new technology, it’s important…
Read MoreThe Best Promo Style Is…
If you’ve worked in music radio for any period of time in your life, think about all the song lyrics you know. By heart. How many of us have had the experience of making reference to a lyric, ended up explaining what we were talking about and had a companion remark something like, “Oh, is…
Read MoreSiphoning off PUMM from Workdays
Among the lasting impressions of the station-focused client studies NuVoodoo conducted in 2016 was the continuing shift in workday listening. In many markets and especially among female demos, the routine #1 workday choice was not an FM station; the routine #1 workday choice was Pandora. While the workday table is still tilted decisively in favor…
Read More2016: It’s Been Quite a Year
Years from now, the memorable thing about 2016 will be last month’s Presidential election and the campaigns that preceded it. But, it’s been quite a year in radio and here at NuVoodoo as well. We began the year sharing highlights from our seventh NuVoodoo Ratings Prospects Study. We showed that building connections with listeners within…
Read MoreBetter Commercial Breaks
We’ve shown before that consumers perceive that stations stop for commercials about four times an hour and play about four commercials every time they stop. So, we’ve suggested that there’s an upside to positioning that your station only stops twice an hour, while recognizing that (1) it’s an easy claim for a competitor to parry…
Read MoreRemember When “Playlist” Wasn’t a Common Word?
It wasn’t so many years ago that consumers might have talked about creating a mixtape or burning a CD with favorite songs for a friend, but not a “playlist.” I remember moderating a focus group many years ago in which a respondent very confidently told the group that a station in the market had recently…
Read MoreCopywriting for 2017
This year’s Presidential Election had many surprising results, but one of our takeaways has been how communication has changed. The two primary candidates credited with the greatest populist appeal stood out because they both spoke differently than the other candidates. One is now President-Elect, in part because his messages penetrated the consciousness of a sizable…
Read More