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NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines in spot revenue. For the right brand, station merchandise has tremendous upside when fans want to wear designs from favorite stations, beloved morning shows, revered hosts. Back in the day, stations gave away lots of merch…

If you’re considering a contest to impact the last month of the spring book, you’re likely working with a smaller budget than you may have in the past. To help get the biggest contest bang for the smallest outlay, we’re highlighting data on contesting from our last several NuVoodoo Ratings Prospects studies. Interest in $500…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things that can add up to the additional tenth of a rating point…

The spring book is underway in Nielsen markets. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily.…

When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and music works for them. They’ll answer the…