Articles

This is the 5th in our series reviewing NuVoodoo research about  the media habits of high-earning households.  Parts 1 – 4 are available at nuvoodoo.com/articles. In our final deep-dive into the digital habits of America’s wealthiest households (those earning over $200,000 or more annually), NuVoodoo’s survey of 2,908 U.S. consumers paints a vivid picture: compared…

Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple yet creative idea can be. As Ad Age said, “It takes only a second for music fans to identify their favorite song when they hear it. Behind this insight, Budweiser played the role of a high-speed…

With the deep history between radio and music, many of us recall a time when radio was the top of the heap when for music discovery. To understand where things stand today, we first need to determine who’s interested in new music. Across a sample of over 2,900 people nationwide, 57% give a very high…

This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…

We’ve been reviewing insights from a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners,” for the past two weeks. The webinar features iHeartMedia Nashville’s Gator Harrison, new Country Radio Hall of Fame inductee Clay Hunnicutt, along with Carolyn Gilbert and me. The webinar is available from the CRS website or from…

This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners.” Along with Carolyn Gilbert and me, the webinar features new Country Radio Hall of Fame inductee Clay Hunnicutt and iHeartMedia Nashville’s Gator Harrison. Together, we look more deeply into what Country radio listeners say…

A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio?” …A Difference for Your Listeners.” It features new Country Radio Hall of Fame inductee Clay Hunnicutt, iHeartMedia Nashville’s Gator Harrison, Carolyn Gilbert, and me taking a deeper dive into what Country radio listeners say about personalities on Country…

We’re spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study, where nearly one in five in our 2,908 respondent universe report household incomes above $100,000. In Part One, we explored how high-income ($100K–$199K) and very high-income ($200K+) households consistently outpace the broader population in daily media usage — with engagement…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…