Articles

This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners.” Along with Carolyn Gilbert and me, the webinar features new Country Radio Hall of Fame inductee Clay Hunnicutt and iHeartMedia Nashville’s Gator Harrison. Together, we look more deeply into what Country radio listeners say…

A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio?” …A Difference for Your Listeners.” It features new Country Radio Hall of Fame inductee Clay Hunnicutt, iHeartMedia Nashville’s Gator Harrison, Carolyn Gilbert, and me taking a deeper dive into what Country radio listeners say about personalities on Country…

We’re spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study, where nearly one in five in our 2,908 respondent universe report household incomes above $100,000. In Part One, we explored how high-income ($100K–$199K) and very high-income ($200K+) households consistently outpace the broader population in daily media usage — with engagement…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…

Over the next several articles, we’re going to take a look at the digital media habits of a consumer segment that advertisers and brands covet most – households with high levels of discretionary spending potential.  In NuVoodoo’s recently completed 2025 media study,  high-income ($100K to $199K) and very high-income households ($200K or more) together account…

A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport security, we heard a midday host bring up the topic coming out of a song. As someone who’s dragged their heels on upgrading their driver’s license, I was engaged by the topic. The host mentioned that…

In NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…

We’ve been reviewing what we learned about personalities in our study for this year’s Country Radio Seminar as we prepare for a CRS 360 in the weeks ahead. At the big study presentation in Nashville, we showed that 3 out of 5 County radio listeners (1,185 of them in a nationwide sample of 1.500 Country…

Knowing my involvement in the radio business, friends recently asked for help with the audio system in their new car. How do they access FM radio stations? Does their car have AM at all? What are the HD stations they talked about at the dealership? There aren’t any buttons, how do presets work? They tried…