Articles

We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.

Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.

Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.

Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.

It’s also a good time to review what your stream sounds like.