Articles

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.