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True/False: Radio Playlists Are Small to Save on Licensing Fees
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MorePandora P1’s in Your Music Test Sample?
Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
Read MoreWhat Will You Think About on Vacation?
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Read MoreMusic Testing: When Do Montages Make Sense?
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
Read MoreLessons of the Liver List
Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.
Read MoreThe Auditorium Music Test: May it Rest in Peace
Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.
Read MoreData-Driven Marketing: Steroids for Great Programming
NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.
Read MoreWho Says Radio Stations Are Playing What They Want When They Tune In?
Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.
Read MoreTrue/False: Payola is Alive & Well
Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?
Read MoreTrue/False: Radio Station Playlists Are Repetitive to Save on Licensing Fees
We know radio is well thought of among Baby Boomers and Gen X, but what do Millennials and Gen Z believe?
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