Articles

Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but the instant gratification available with online fulfillment…

Better than 90% of Gen Z’ers and Millennials now watch short form videos on platforms like YouTube, TikTok and Facebook.  Gen X comes close to these levels, and well over half of Boomers (and older) are watching short form video content as well.   In this two-part series, we’ll first review the latest NuVoodoo study…

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels. In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital…

Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated group contests give the appearance of constant $1000 giveaways across a swath of stations for a relatively modest expenditure. If your crosstown rival seems to be giving away $1000 an hour all week long, it may…

In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…

With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week, the first month’s PPM data with the…

For years, the word “podcast” has been synonymous with audio-first content—a passive listening experience consumed during commutes, workouts, and downtime. But that perception is no longer accurate. Podcasts have quietly become a video-first medium, and the numbers tell a striking story: YouTube is dominating podcast consumption, often outpacing traditional audio platforms. This shift is so…

With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20% increase) compared to the January 2024 numbers according to Jon Miller, Nielsen VP Audience Insights. Miller explains the shortfall, citing there’s ongoing annual erosion to all linear media, radio included, of around 8%-9%. The Jon Miller…

We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will bring good news for sellers. There will…

The desire to be at the center of attention has never been stronger thanks to Social Media.  But  being the first to discover new music, a once powerful social currency and motivator for previous generations, appears to play a smaller role in Gen Z’s music habits. For generations before Gen Z, the taste-forming years were…