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Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  In today’s fragmented media landscape, capturing and holding listener attention is critical – especially as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for a listening occasion…

Thanksgiving has always been my favorite holiday.  Over the years, I’ve come to refer to it as the National Butter Festival.  I think I love it because there are no real demands beyond food and family and friends.  No mandatory gifting.  No interminable build-up with parties you might not really want to go to.  No…

In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic, socioeconomic characteristics, and diverse media consumption habits. In Part 2, we examined the advertising landscape, uncovering which platforms and formats effectively capture the attention of this valuable audience, who can be retargeted, and what platforms cause heavy podcast…

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key factors that drive listener engagement and retention.…

Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But constituencies expressing a strong preference for either…

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block as potential cuts. Yet we know that…

Wish you knew just a little more about your customer? Want to ask customers a few things before you make that marketing recommendation to your boss? We’re lucky here at NuVoodoo. When we want to know more, we just ask! Our clients are varied, and their needs are too. We’re happy to offer an affordable,…

Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed in podcasts? Our latest NuVoodoo Media Services study fielded in the 3rd quarter of 2024 with…