Articles

The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last week. Depending on where you live and the media you consume, it’s completely possible you’re unaware of Banana Ball, yet the games sell out major league baseball stadiums and NFL football stadiums when the league tours…

Fifteen years ago, our in-car audio choices were pretty basic: AM/FM radio, CDs, or maybe a Bluetooth connection if your car was ahead of the curve. Today’s vehicle infotainment systems are a whole new ballgame. From Spotify and SiriusXM to audiobooks and podcasts, drivers now curate their audio experience like a personalized playlist. Modern infotainment…

With better than 90% of Gen Z’s and Millennials now watching short form videos on platforms like YouTube, TikTok and Facebook according to NuVoodoo’s 2025 media study, new opportunities for targeted advertising are now emerging. In this second article in our two-part series, we’ll show you how to take advantage of the data we presented…

The spring book is underway. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily. Research can help.…

Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but the instant gratification available with online fulfillment…

Better than 90% of Gen Z’ers and Millennials now watch short form videos on platforms like YouTube, TikTok and Facebook.  Gen X comes close to these levels, and well over half of Boomers (and older) are watching short form video content as well.   In this two-part series, we’ll first review the latest NuVoodoo study…

In this article series, we’re sharing newly captured consumer data from NuVoodoo’s recently-completed study measuring advertising-engagement rates across demographics for nearly two dozen ad channels. In Part 1, we took you through a deep dive into NuVoodoo’s study findings. Here in Part 2, we’ll share two case studies – examples of how the NuVoodoo digital…

Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated group contests give the appearance of constant $1000 giveaways across a swath of stations for a relatively modest expenditure. If your crosstown rival seems to be giving away $1000 an hour all week long, it may…

In this series, we’re sharing newly captured consumer data measuring advertising engagement rates across demographics for nearly two dozen ad channels.  In Part 1, we’ll take you through a deep dive into NuVoodoo’s study data. Then in Part 2, we’ll follow up with two case studies – examples of how the NuVoodoo digital marketing team…

With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week, the first month’s PPM data with the…