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We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency of our studies to twice a year back in 2014. This latest study features over 3,500 respondents 14-54 (and one special…

We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much. Naturally, there’s a research project underpinning our presentation. After all, what better way to start a rousing day than slide after…

While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to look at usage of FM at work and in the home, as well as in the car – compared with usage…

As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our bleeding-edge digital marketing programs and share deeper insights with clients. Most importantly, these studies expand our understanding of radio’s most important listeners:…

As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or diary, is the modest stipend provided for their participation. But, lurking behind that something-for-nothing desire is the desire to have…

There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will complain that the change is another attempt to move more businesses over to paid posts. But, it was revealed this spring “that…

For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…

We used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the phone, because everyone had a home phone and because people were at least somewhat tolerant about being called (interrupted) on their home phones…

We thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news outlets. Facebook and Huffington Post show up nearly tied for eighth, both outpaced by Fox News among 14-17’s. Were…