Skip to content
Articles
Surprising/Scary Findings About Contesting
We reserve some inventory in every NuVoodoo Ratings Prospects Study to ask about contesting and prizes. These questions often follow up on issues raised by clients in the course of conducting perceptual studies or marketing programs. From prior studies, we know cash prizes as small as $100 generate significant interest among likely contest players.…
Read MoreFM Radio & Music Discovery
When we asked over 3500 respondents in the latest NuVoodoo Ratings Prospects Study which of eleven sources they use to help them discover new music and new artists, FM remains on top among partisans for five of eight broad radio formats where new music is an important part of the recipe – and FM is…
Read MoreSocial Media: What’s Growing? What’s Not?
At the end of 2015 when we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less or the same amount as they were six months ago, the net momentum number (more minus less) for Twitter was flat. The comparable data from the data we collected this summer…
Read MoreWho Are the Morning Superfans?
For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the study to ensure that 100% were habitual morning radio listeners. To get to the respondents we called Superfans, we scraped…
Read MoreWhy Does Social Media Matter?
We know that a strong presence in Social Media is table stakes for radio stations in 2016. But, if you needed more information to convince yourself (or someone in your team), start with the data from our Ratings Prospects Study 8 (including over 3,500 respondents 14-54 across all PPM markets) showing that the more essential…
Read MoreTurning Listeners Into Superfans, Morning Show Bootcamp 2016 Presentation, Carolyn Gilbert and Leigh Jacobs
MSBC 2016 Presentation: Turning Listeners Into Superfans
Read MoreBest Ways to Reach Likely Ratings Respondents
We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency of our studies to twice a year back in 2014. This latest study features over 3,500 respondents 14-54 (and one special…
Read MoreWhich Morning Show is Unique to its Market?
We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much. Naturally, there’s a research project underpinning our presentation. After all, what better way to start a rousing day than slide after…
Read MoreThe Last Stronghold for Broadcast FM
While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to look at usage of FM at work and in the home, as well as in the car – compared with usage…
Read MoreNewest NuVoodoo Ratings Prospect Study
As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our bleeding-edge digital marketing programs and share deeper insights with clients. Most importantly, these studies expand our understanding of radio’s most important listeners:…
Read More