Articles

If you filled in “Huh! Yeah!” you’re remembering a single from 1970 or a Seinfeld episode from 1994. But the response in this case is not, “Absolutely nothing!” While there are lots of tools available to programmers today to help them gain insight into which new songs are going to be hits in the near…

We know that radio’s been losing ground in morning at-home usage for years. Many of us remember our moms having a radio on in the kitchen when we were getting ready for school. But, what if you’re a member of the more recent generation – the generation where the kitchen radio has been replaced by…

As PD’s and managers at radio stations we talk about how listeners connect with our stations. We strive to create programming that engenders long listening occasions. We worry about minimizing tuneout. In the study of over 2000 Millennials, ages 14-29, that NuVoodoo unveiled last month we asked these 14-29’s whether they rarely change stations or…

In the radio business we talk regularly about how people use music radio to discover new music and new artists. Some major market PD’s are invited to talk to developing artists or sit in on recording sessions. It’s the dance between records and radio that’s been going on for over a half century. As teens…

One of the very first data points we showed at the Worldwide Radio Summit 2016 in Hollywood was the mostly good news that Persons 14-29 rank their favorite FM radio station for music fourth in importance in their daily lives, behind smartphones, Social Media and video games. We say mostly good news because just behind…

Last Thursday at Worldwide Radio Summit 2016 in Hollywood, NuVoodoo showed results from its latest study concerning the listening habits and media attitudes of Millennials. The sample of 2074 Persons 14-29’s was drawn proportionally from all PPM markets. Last Monday we teased the presentation with this chart showing the perceived percentages of time spent listening…

NuVoodoo will be showing off its latest study concerning the listening habits of Millennials this Thursday, April 14, at Worldwide Radio Summit 2016 in Hollywood. The oldest of the group are already impacting 25+ demos and the youngest will soon be hitting 18+. What attitudes are they bringing with them to the listening environment? We’ll…

In the one-programming-stream-fits-many world of music radio, for decades we’ve been trying to find the balance point between playing just the most-beloved songs and minimizing tune-outs and fatigue from repetition. As we do regularly in client perceptuals, we told respondents in our 2016 NuVoodoo Ratings Prospects Study who were regular listeners of music radio stations…

As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or diary, is the modest stipend provided for their participation. But, lurking behind that something-for-nothing desire is the desire to have…

A few weeks back we looked at the TSL that terrestrial radio is leaking to internet radio players like Pandora.  We showed that the epicenter of the leakage isn’t among tech-savvy younger men, but rather among younger women.  So, as we face increasing competition from these pure-play competitors with minimal commercial presence and strong personalization,…