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The Golden Age of Radio?
How many hours are there in a week? Anyone who’s been around radio programming for any length of time knows it’s 168 hours. Part of the job of programmers has been to determine what’s the best content to put on the station within that 168-hour window each week. And, more importantly, what to put into…
Read MoreDeeper Inside Pandora’s Box
Last week we wrote about the TSL that’s already developed for new online music services, chiefly Pandora. We said it’s time radio stopped focusing on competition just from within its walled garden and started focusing on the wider world of competition for consumers’ ears. We offered some thought-starters last week and wanted to offer some…
Read MoreA Listener Focus Group at an Industry Conference?
What if you conducted a live focus group of listeners in front of a room of talk radio managers, consultants, programmers and hosts? No mirrors. No video cameras. Nothing between the panelists and the seasoned talk radio professionals. NuVoodoo did it in Atlanta for Talk Show Boot Camp 2015 and did again March 5 at…
Read MoreOpening Pandora’s Box
A CHR client remarked recently that he’s concerned online music services are eating up his midday ratings. This is a very smart programmer at a major market CHR. We felt compelled to share with him some data from our 2016 Ratings Prospects Study that support his hypothesis. The epicenter for the new online radio services…
Read MoreAre You Missing Out on a Huge Marketing Opportunity Via Facebook?
Facebook recently crossed the 3 million advertiser mark. Declarations of death for Facebook have not only been greatly exaggerated, they’ve been dead wrong. There’s a reason so many advertise on the Facebook ecosystem (which includes a mobile phone network and Instagram, by the way). According to the latest NuVoodoo Ratings Prospect Study, Facebook usage has…
Read MoreAnd the best CHR slogan is…
In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country. Here we’ll isolate a sampling of statements and slogans as rated by Women 18-29 who are P1 to a CHR station – mainstream or rhythmic. We’ll also disclaim that it’s a national…
Read MoreMake Humor the Primary Content Thrust of the Morning Show?
“Make humor the primary content thrust of the morning show.” How many times we’ve read those exact words when reviewing other research companies’ perceptual studies when we’re taking on new perceptual clients. More than one research company out there makes that recommendation repeatedly. And, on the one hand, why wouldn’t they? Many of the most…
Read MoreDoes Talk Radio Spend Too Much Time Talking About Politics?
This week we’re looking at one of the continuing discussions in spoken word radio and peering into our 2016 NuVoodoo Ratings Prospects Studies for answers. In our data, among those who think the talk or news/talk station they listen to most is great, 16% complain that Talk radio spends too much time talking about politics. …
Read MoreIs Twitter a Good Value for Radio Marketing?
Headlines in the tech world have finally started to trumpet what we’ve known at NuVoodoo for quite some time: Twitter’s user growth has stalled. Through our Ratings Prospects Studies we’ve been tracking Twitter’s stagnation for years. When we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less…
Read MoreWe Were Flattered
At NuVoodoo we’re sometimes asked whether we’re a research company that does marketing or a marketing company that does research. The answer to the question is, “Yes.” We’re a company that provides services to help broadcasters win. So, we were flattered when someone posted a comment on a Facebook ad for our Which Hunt marketing…
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