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The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will be stretched even tighter against media rates inflated by the election. As we’re grinding through data from 3,188 respondents ages to 64 nationwide in NuVoodoo Ratings Prospects Study 24, we noted a finding that could have…

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those interested in participating in radio ratings methodology, there’s a decline in the heavy broadcast radio listeners among that group – from 8% last year, to 7% earlier this year, to 6% in this latest study…

Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20% or more in years past) to 15%. With ratings providers working harder to get cooperation, you can bet that samples will be leaner and weighting…

The percentage interested in participating in radio ratings methodology continues to ebb. In the latest national study from NuVoodoo, Ratings Prospects Study 24, the percentage who model through as likely to participate in metered or diary methodologies drops from 17% in January of this year to 15% in the latest study. Ratings Prospects Study 24…

Have you spent time with non-radio friends while they’re getting accustomed to their new car infotainment systems? If radio directly impacts your income, you quickly jump over the minor hurdles that vehicle manufacturers place in your way and program the presets needed to do your job or stay in touch with the medium. You may…

Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and group heads to hear what new questions they’d like us to ask listeners. We also put out the request for ideas in this space and thanks to many of you we’ve gotten some truly great ideas.…

“Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt, though Roosevelt himself credits it to Bill Widener. Nevertheless, those should be inspiring words if you’re running a radio station or a cluster of stations in a market today. You’re likely running those stations with fewer…

NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines in spot revenue. For the right brand, station merchandise has tremendous upside when fans want to wear designs from favorite stations, beloved morning shows, revered hosts. Back in the day, stations gave away lots of merch…

If you’re considering a contest to impact the last month of the spring book, you’re likely working with a smaller budget than you may have in the past. To help get the biggest contest bang for the smallest outlay, we’re highlighting data on contesting from our last several NuVoodoo Ratings Prospects studies. Interest in $500…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…