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Podcasting
Harvey & Irma: Radio Shines
While we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II
Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago?
FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).
Read MoreAre You Attending Podcast Movement?
Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…
Read MoreBringing Back Streaming Converts & Competition from Podcast
While Broadcast Radio doesn’t have the luxury of programming to the very long tail served by many podcasts, there are high interest topics to be mined.
Read MoreRadio, Millennials and Generation Z
Looking at any of these spoken-word options would cause you to confront the competition that radio faces from Podcasting.
Read MoreOn-Air Talent: New Sources and New Roles
Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense of competing stations in the market, i.e., business…
Read MoreThe Battle of the Sexes Among Radio’s Exes, Part III
Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 respondents, and our Nationwide Podcast Study, comprising nearly 3,000 respondents, we showed that…
Read MoreThe Battle of the Sexes Among Radio’s Exes, Part II
As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes Among Radio’s Exes” showed that the percentages of consumers using non-broadcast radio options – and the TSL they’re giving to these…
Read MoreThe Battle of the Sexes for Radio’s Exes
At last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data from a landmark study we’ve conducted into podcast usage (with nearly 3,000 respondents, ages 14-54). We’ll be sharing the podcast data deeply at Podcast Movement…
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