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Attention Radio Sales Pros in Top 100 Markets! Part 2 of our NuVoodoo Sales Insights series is here! We reveal groundbreaking results from a nationwide study, linking heavy radio listeners and format audiences to qualified leads across multiple ad categories.

Want to turn a $5,000 investment into $100,000 in advertiser revenue? Learn how in our latest video! This is a must-watch for radio sellers, sales managers, and market managers looking to boost their revenue potential. Click to watch and transform your sales strategy.

The future of radio is here, and it’s more innovative—and controversial—than ever. In our latest video, we explore the audience’s response to the rise of AI in radio broadcasting, from automated giveaways to the potential of AI-driven hosts. Whether you’re intrigued or skeptical, this is NuVoodoo research you won’t want to miss.

 Not all listeners are created equal. Only a small percentage can shift your ratings, and we know how to find them with our data-driven approach to marketing. Watch our new video to discover the most cost-effective ways to target the right audience through Online Video and Connected TV.

Discover the top apps used by heavy listeners and potential ratings participants! Dive into our latest video, exploring the NuVoodoo Ratings Prospect Study XXIV. Learn cost-effective strategies to improve your Nielsen numbers.

Teen and early twenty-something radio listeners consume media differently than their Gen Y & X elders. But for the small segment likely to wear a meter, fill out a diary, and participate in the radio ratings, Gen Z listener behavior contrasts sharply with their peers. We share our study data, show you where to find…

This is the first in a series of interviews with radio veterans who are still in the trenches operating highly-rated radio stations today. These are NuVoodoo Masters of the Air(waves). In our debut episode, we spend an hour with Bonneville Sacramento head honcho Chad Rufer.

Whether you are an advertiser with an Amazon Store, a D2C advertiser driving direct sales from your business’ app or website, or an omnichannel brand advertiser, Amazon’s granular sales and customer data can help make digital campaign targeting laser sharp and drive results efficiently. Learn more in this complete guide to Amazon ad campaigns.

This is the premier episode of MB4R Season 2, featuring the first of six new takeaways about likely rating respondents from the latest NuVoodoo Ratings Prospects Study. We fielded this new 2024 research to help stations program better to their format audience “haystack” and more precisely micro-target in marketing to those proverbial “needles” – rare…

It’s the final episode of our Top 10 countdown, the #mistake see stations make when conducting music or perceptual research.