Webinar

Webinar Sneak Peak: In this video we’ll project which one device most a plurality of panelists will choose when Nielsen places wearable people meters into their homes. NuVoodoo’s Ratings Prospects Study XX is our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our…

NuVoodoo’s OMT – EXT delivers better quality results at no additional expense and with the same turnaround time compared to traditional OMT. –Test 600 Songs –200 to 300 Total Sample –100 Respondents or More Behind Each Hook –All Participants Answer Perceptual Questions Resulting in Much Larger Samples –Respondents Rate Fewer Total Songs. They Get IN…

In a surprise note to employees in late May, Snapchat issued another warning about how the company is falling victim to a challenging business environment. SNAP said things had gotten even worse in the thirty days since reporting disappointing earnings in April when it had revised its full-year revenue forecast lower. Now, while there are…

Radio contests work because they motivate the same people who are enticed by the cash that Nielsen hands out for participating in the ratings. But HOW and WHERE RPS “Yes” ratings participants spend their day matters, especially during weekday prime. This has a major impact on the ratings performance of your cash Cash Giveaway. And…

We learned in previous studies that,YES, likely ratings-respondents really DO shop around for which station is giving away the most money. So, how much do you really need to pony up to compete successfully for time spent listening to boost a station’s ratings? Watch the video to see the data.

That a majority of listeners (who are likely to participate in the ratings) think radio contests are rigged is not news. We’ve been beating that drum for half a decade. But what is new for 2022 is data about what you can do about it. It’s our 3rd most important takeaway about radio contests in…

We’re counting down the Top 5 most important takeaways about radio contests to get you ready for the Nielsen wearable people-meter era. All five videos will be available at nuvoodoo.com/webinars. Here’s finding number four.

There are millions of podcasts on Apple’s platform. The average podcast episode attracts only 27 listeners/viewers per episode (as of December 2021). Part 2 of our research presentation all about podcasting includes interviews with nearly 1,500 14 – 54-year-olds across the US. This video will help you optimize when your marketing goal is podcast discovery.…

Nielsen Audio rolled out its new wearables as meter replacements, which it plans to begin phasing into the ratings starting here in April 2022 in many PPM markets.  New “wearables” homes are expected to be recruited to replace up to 75% of existing panelists carrying legacy PPM technology this year. On a client webinar held on…

We’re sharing the results o NuVoodoo’s First Quarter Digital Media Study, conducted with 3,298 nationwide respondents between the ages of 14 and 54. This includes just shy of 1,500 regular podcast listeners, who’ve indicated they listen at least once a week. This is the first in our two-part series all about Podcasting. We’ll show you…