Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: How Deep is Your Bench?

Leigh Jacobs / November 3, 2025

Moneyball: Have You Audited Your Imaging?

Moneyball: Remaining Local & Connected in 2026

Moneyball: How Safe is Your Safe List?

Moneyball: Tis’ the Season to Plan Budgets

Music Radio: What Gets the Most Airtime Besides Music?

Moneyball: Brand Lift Studies for Radio Sales

Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II

By Leigh Jacobs

Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?

Are You Listening More, the Same Amount or Less Than You Were Six Months Ago?

By Leigh Jacobs

FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).

Snapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents

By Leigh Jacobs

Snapchat can be an incredibly potent weapon for stations this fall.

Are You Attending Podcast Movement?

By Leigh Jacobs

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…

Who Should be in Your Music Test Sample?

By Leigh Jacobs

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.