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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
If you’ve worked in music radio for any period of time in your life, think about all the song lyrics you know. By heart. How many of us have had the experience of making reference to a lyric, ended up explaining what we were talking about and had a companion remark something like, “Oh, is…
Read MoreAmong the lasting impressions of the station-focused client studies NuVoodoo conducted in 2016 was the continuing shift in workday listening. In many markets and especially among female demos, the routine #1 workday choice was not an FM station; the routine #1 workday choice was Pandora. While the workday table is still tilted decisively in favor…
Read MoreYears from now, the memorable thing about 2016 will be last month’s Presidential election and the campaigns that preceded it. But, it’s been quite a year in radio and here at NuVoodoo as well. We began the year sharing highlights from our seventh NuVoodoo Ratings Prospects Study. We showed that building connections with listeners within…
Read MoreWe’ve shown before that consumers perceive that stations stop for commercials about four times an hour and play about four commercials every time they stop. So, we’ve suggested that there’s an upside to positioning that your station only stops twice an hour, while recognizing that (1) it’s an easy claim for a competitor to parry…
Read MoreIt wasn’t so many years ago that consumers might have talked about creating a mixtape or burning a CD with favorite songs for a friend, but not a “playlist.” I remember moderating a focus group many years ago in which a respondent very confidently told the group that a station in the market had recently…
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