Last week we shared data showing that contesting continues to be a tactic that punches above its weight for swaying listening and listeners. This week we’ll lean into the minutiae of designing contesting for the fall book. Data from regular radio listeners among the 2,000+ Adults 18-64 in NuVoodoo Ratings Prospects Study 26 shows that…

Last week we shared what people like about listening to radio in the car – and it’s a powerful set of factors. While music, including variety and discovery, is the dominant theme, companionship, connection, and entertainment are also key in driving in-vehicle listening. And, as we’ll try to show here, contesting continues to punch above…

Last week we shared the first installment from NuVoodoo Ratings Prospects Study 26 showing that, while apps like Spotify are a factor in the car, radio remains in the lead on the road with those over 25. Among those who use radio in the car at all, we also asked a couple of questions that…

Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64 nationwide are included in the sample with the goal of helping programmers and managers make the best decisions possible as they head into the fall ratings that are about ten weeks away. We smiled at the…

The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed that the percentage of Americans with a “great deal” or “fair amount” of trust in the mass media has plummeted to 36%, down from 68% in 1972. This growing skepticism towards large, faceless media entities has…