Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Radio host speaking with guest

Moneyball: Six Key Ideas for On-Air Talent

By Leigh Jacobs

Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest in remote broadcasts and showed the large numbers who say they never see any local Country stations broadcasting live around their towns. Those data are based on a 1,500-person study of Country music fans ages 18-54…

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New Data: Excessive Screen Time Sparks a Digital Detox Movement. How Brands and Advertisers Can Seize the Moment

By Mike O'Connor

With screen time dominating daily life across all generations, a new behavioral shift is emerging—the digital detox movement. As consumers become more aware of screen fatigue, social disconnection, and mental health impacts, many are actively taking steps to reduce their screen exposure. But does it actually improve their well-being? NuVoodoo’s Consumer Digital Media Study (January…

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Event venue. Woman taking a picture of an event venue with her mobile phone.

Moneyball: News from CRS 2025 – GET OUT!

By Leigh Jacobs

We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that included nearly 1,200 Country radio listeners and…

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NuVoodoo’s January 2025 US Media Study Unveils a Nation of Multi-Generational Screen Addicts

By Mike O'Connor

TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…

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Nashville, Tennessee, USA skyline over the Cumberland River

Moneyball: A BIG Study Coming to Country Radio Seminar

By Leigh Jacobs

NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive 1,500-person study of Country music fans – including nearly 1,200 Country radio listeners. Respondents have a lot to say about where Country music is heading, how they’re connecting to the music, which sources they’re turning to…

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