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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
There’s a LOT going on right now. Which means there’s plenty to weigh on people’s minds. And hopefully, we’ve all found ways to cope with the stress and anxiety that comes with worry. But with all the different current issues on the local, state, national and global stages happening, we were curious, “What do people…
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With the heart of the holiday shopping season still a couple of months away, NuVoodoo interviewed 350 adults 18+ nationwide about their expectations as they may be in the early stages of considering their purchases. We wanted to get an idea of how consumers imagine their shopping this holiday season as they face higher prices,…
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While it’s true that now, more than ever, the election cycle is never-ending, there actually is an election coming up in less than two months, which has candidates and causes looking for more and more ways to cut through. Typically, when someone talks about “their brand,” my eyes roll back far enough into my head…
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The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels…
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A recording of NuVoodoo’s presentation from Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who listened to podcasts at least an hour in the prior week, gleaned from a wider universe…
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