Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Radio’s Got Talent!

By Leigh Jacobs

Our NuVoodoo countdown of the nine most important things we learned about podcasting in 2022 continues. Finding #7 this week shows that among the large number of people looking for podcasts in different topic areas – many say they’re still looking for a podcast that truly satisfies them. You can watch the video here. Meanwhile,…

Read More

Podcast Promotion (Another Advantage for Radio)

By Leigh Jacobs

For the rest of 2022 and into the new year, NuVoodoo is releasing videos counting down the most important things we learned about podcasting in 2022. The countdown pairs up qualitative video interviews with podcast listeners and deep quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. The combination…

Read More

The Twelve Plays of Christmas – Brand Playlists & Holiday Music

By Russ Gilbert

T’is the Season for radio stations to decide if and when to jettison their regular formats in favor of Christmas music, brands to gear up for Black Friday and the holiday season, and enough email blasts, sms messages, and push notifications telling us about incredible holiday savings to crash Twitter, (not that it’s hard to…

Read More
Thanksgiving

Thanks and Giving

By Roger Malinowski

As we reflect on the year and what we’re thankful for, our clients are certainly at the top of the list. We are excited and motivated by the chance to truly advance and support so many different companies in such unique and innovative ways. We know the importance of driving measurable results for your customers,…

Read More
Stressed Santa Claus preparing gifts

In The kNOW: Ho-Ho-How Do We Feel About the Ho-Ho-Holidays?

By Carolyn Gilbert

Curiosity got the best of us as Halloween faded and Thanksgiving loomed for the first relatively “normal” holiday season since 2019.  How are people feeling about the holidays this year?  Who’s more excited?  Who is less excited?  Are we Scroogier or Tiny Timmier?  Have our shopping habits changed for good?  With inflation and the threat…

Read More