Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…

Nielsen officially introduced their new PPM wearables last week (to augment/replace the pager-style PPM 360 meters). Panelists will soon have the option to wear the new Nielsen meter configured as a: Wristband (to complement the watch/smartwatch/Fitbit they’re already wearing) Pendant (because carrying the old design pager doesn’t make you look weird enough in 2022) Clip-on…

Wise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.” Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and  “hydroxychloroquine,” while…

Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…