Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

One of Six Things Listeners Love About Podcasts

By Leigh Jacobs

A recording of NuVoodoo’s presentation from Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who listened to podcasts at least an hour in the prior week, gleaned from a wider universe…

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One of Four Things That Make Listeners Crazy About Podcasts

By Leigh Jacobs

A recording of NuVoodoo’s presentation at Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, starting with a round of qualitative interviews in late July and moving…

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Tectonic Shifts at Podcast Movement 2022

By Leigh Jacobs

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” was well received. For those who couldn’t make it Dallas, we’ll be posting a webinar version of the presentation in the coming weeks at nuvoodoo.com/webinars. Our presentation…

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Social media and content sharing

A Case for Organic Social Media Marketing

By Krystin McKee

It’s no secret that managing social media is time-consuming. And with the ever-changing algorithms prioritizing the placement of paid content, it can be hard to break through the noise and make it into newsfeeds in the first place. So why bother with organic (non-paid) social media? Why not take the ads-only approach? Establishing an organic…

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NuVoodoo Client Spotlight: MiiR

By Roger Malinowski

Marketing and advertising are ultimately about selling goods and services. But when those goods do good in the world, well…we can’t think of anything more satisfying. In this issue’s “Client Spotlight”, we present our client, MiiR, makers of premium stainless-steel vessels for coffee, beer, wine, and food. Nuvoodoo became a proud partner to MiiR at…

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