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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Ratings Prospects Study 18 goes public this week with the first of the NuVoodoo Summer Webinar Series slated for Wednesday, July 21 at 1 PM EDT. In less than 45 minutes, we’ll cover topics essential to radio for capitalizing on rising PUMM and PUR levels and leveraging increased average quarter hour ratings. And we’ll stay…
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Fiesta Hermosa is back! While stay at home orders prevented this twice-a-year art and music showcase from occurring in 2020, the event that has traditionally attracted tens of thousands of visitors to the beautiful beach city, will return Labor Day Weekend 2021. It’s returning with a couple of (really great) tweaks. While restrictions related to…
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Two weeks ago we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for morning radio especially; 21% of our June study sample of over 3,000 respondents ages 14-54 say they’ve “gotten out of the habit…
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Our latest video, part 2 in our series about the declination of individual online and mobile tracking and what it means for digital marketing campaigns today and in the future, will cut through the noise and bring you up to date in an efficient half-hour watch. It’s a 28-minute-deep-dive but worth your time. Watch here.…
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Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to radio for many. Additionally, radio gets better usage and TSL among those working…
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