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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…
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CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…
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Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, “CBS is once again calling themselves the most-watched network. Being the most-watched network is like…
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With lockdowns hopefully a thing of the past, we found ourselves curious about what summer plans look like for everyone. Are folks planning to travel or stick close to home? We surveyed over 1,300 Americans and what we found says we’re hopeful, but wary. And maybe not as weary of our ‘new normal’ as you…
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