A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up…

It’s that time of year again! It’s the time of year for a little indulgence (aka late-night raids on the trick-or-treat bag, a second piece of pumpkin pie, hot chocolate all-around). But this holiday season won’t be completely ‘back to normal’ for many. Last year many of us shopped and celebrated differently out of necessity.…

Ever since the start of Pumpkin Spice Season, previously known as “Fall”, many people are thinking about the holidays and what 2021 will hold for gatherings, shopping, travel and gift-giving. With what is already a significant uptick in online purchases, and the questions surrounding supply and shipping, NuVoodoo wanted to know how soon should brands…

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We’re hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to the office. In short, the workday commute in a number of markets is…