Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Peopl with social media concept

The Social Media Channels Americans Use Most

By Mike O'Connor

Want to know which social and digital media channels different generations of Americans are using most? Watch this short presentation of our semi-annual study of over 3,000 14-54 year-olds. Before you set up your next digital ad campaign, you need to see this data. Or, reach out at tellmemore@nuvoodoo.com to have us manage your campaign…

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Businesswoman talking on the phone in car.

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…

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Party!

You’re Hosting a Party on September 16!

By Leigh Jacobs

You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…

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Is Your Playlist Ready for the Fall Book?

By Leigh Jacobs

The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…

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People are vaccinating against COVID-19.

A Reboot the Commute Update: The Delta Variant

By Leigh Jacobs

We launched the webinar presentations of NuVoodoo Ratings Prospects Study 18 last week. Sessions continue this week and wrap up in early August. Register for the remaining session that works best for you at nuvoodoo.com/webinars: Tuesday, July 27 at 12 Noon EDT Thursday, July 29 at 2 PM EDT Wednesday, August 4 at 3 PM…

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