Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Isolated Vintage Radio Set

Is Your Future Device-Agnostic?

By Leigh Jacobs

Last week’s All Access Audio Summit was a great event. A hearty congrats to Joel Denver and his crew (along with Russ Gilbert and the team from NuVoodoo Conference Cloud, who produced the event). While I absolutely missed seeing folks in person, the two days of sessions packed a lot of information. And, though lacking…

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Vaccination Covid-19

Coronavirus Vaccines: A Sticking Point?

By Leigh Jacobs

The All Access Audio Summit starts on April 21 and the NuVoodoo session, “Big All Access Audio Summit Research Presentation” is part of the opening day schedule. We’ve pulled in data from the 3,329 respondents in our Ratings Prospects Study 17 from earlier this year, 1,099 respondents freshly fielded in one of our new ASAP…

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Yellow vintage radio on yellow background.

Got Radio?

By Leigh Jacobs

We’re just a bit more than a week away from the “Big All Access Audio Summit Research Presentation” that NuVoodoo is prepping for the opening day of the All Access Audio Summit on April 21. Last week I said we were pulling in data from our most recent Ratings Prospects Studies along with questions we’ve…

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Close up of prepares a patient for vaccination

Vaccinated Yet?

By Leigh Jacobs

A little more than two weeks away from the All Access Audio Summit, we’re prepping our presentation from NuVoodoo for the opening day, April 21. It’s a virtual conference – so there’s no need for vaccinations or negative tests – which is great. It also means there’s no opportunity for in-person camaraderie, but Joel Denver…

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Making decisions and right choices in life concept

Goodbye P1. Hello Consideration Set

By Leigh Jacobs

Back in the late 80’s Arbitron’s Gary Donahue gave radio the term “P1.” The term “P1” literally refers to the station that gets the most quarter hours in a specific diary (or now from a specific meter in PPM). It’s simply an observation of listener behavior; it doesn’t mean that the listener has an emotional…

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