Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Woman listening to music in headphones on couch, using pc

Working (and Listening) From Home Is Here to Stay

By Leigh Jacobs

Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…

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Relaxing breakfast at home

Are People “Sleeping In” During the Pandemic?

By Leigh Jacobs

In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…

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Father hugs his depressed teenage daughter wearing headphones

What the World Needs Now: A Big Audio Hug

By Leigh Jacobs

In the study we presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we wanted to get an idea of what kind of morning show people were looking for given the unusual nature of 2020. Even in “normal times,” we know a portion of morning radio listeners are looking…

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Smiling young businessman changing music stations while driving

Advice for Morning Talent

By Leigh Jacobs

During our session at Morning Show Boot Camp last week, we were asked what advice we have for morning talent. Carolyn and I answered off the cuff, but thought we’d take this opportunity to write a complete answer to the question, “What are the most important things morning shows should be doing today?” Stay relevant…

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Young woman with headphones looking at laptop

What CHR Morning Fans Dislike

By Leigh Jacobs

Morning Show Boot Camp happens on Wednesday and Thursday this week, though no one’s getting on a flight or planning to check into a hotel. Happily, there’ll be no catered food involved. Sadly, there’ll be no happy hour to raise a glass while catching up with old friends. Welcome to the virtual conference foretold in…

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