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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
For our latest NuVoodoo Ratings Prospects Study – our fifteenth – we’ve updated our information about addiction to devices and services. And since some managers are finding opportunity in serving Baby Boomers, this new study includes a proportional group of nearly eight hundred 55-64’s (and pushes our total sample to nearly 4,000 respondents). Though we’ll…
Read MoreFolks have come to expect that we’ll update the numbers we’ve been collecting concerning Social Media usage with each new NuVoodoo Ratings Prospects Study – and our latest study is no exception. We’ve got fresh data including daily and compulsive use of TikTok and Twitch in our new data set. We’ll cover that news as…
Read MoreWe’re busy crunching the numbers on NuVoodoo Ratings Prospects Study XV and getting ready for the first installment of our spring webinar series: 20 Things to Put Your Station on Top of the 2020 Ratings, kicking off on Thursday, February 13. Register for any of three sessions at nuvoodoo.com/webinars. While this new sample comprises nearly…
Read MoreNuVoodoo Ratings Prospects Study XV is out of the field. This new sample comprises nearly 4,000 persons, ages 14-64, and includes over 3200 interviews 14-54 to trend with our past studies. These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond: The latest Smart Speaker data.…
Read MoreHere’s hoping that you got everything you wanted for the holidays. We’re also hoping that Smart Speakers outnumbered Bluetooth headphones as holiday gifts. We’ve shown plenty of data over the past few years about Smart Speaker owners using these new devices to listen to radio. They’re important devices for radio listening and can be helpful…
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