In NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording of 20 Things to Put Your Station on…

A major reason we complete two NuVoodoo Ratings Prospects Studies every year is to keep tabs on changes in Social Media. In Ratings Prospects Study Fifteen fielded last month we noted some shifts in young end usage of the major platforms that we’re reporting in the first installment of our spring webinar series: 20 Things…

In NuVoodoo Ratings Prospects Study Fifteen we’ve again dived deep to look at at-work listening habits. In this new study we’ve included a group of 55-64’s as part of a sample of nearly 4,000 respondents, representing four generations. And while Generation Z is just entering the workforce as Baby Boomers are starting to retire, there…

For our latest NuVoodoo Ratings Prospects Study – our fifteenth – we’ve updated our information about addiction to devices and services. And since some managers are finding opportunity in serving Baby Boomers, this new study includes a proportional group of nearly eight hundred 55-64’s (and pushes our total sample to nearly 4,000 respondents). Though we’ll…