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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
We’re busy crunching the numbers on NuVoodoo Ratings Prospects Study XV and getting ready for the first installment of our spring webinar series: 20 Things to Put Your Station on Top of the 2020 Ratings, kicking off on Thursday, February 13. Register for any of three sessions at nuvoodoo.com/webinars. While this new sample comprises nearly…
Read MoreNuVoodoo Ratings Prospects Study XV is out of the field. This new sample comprises nearly 4,000 persons, ages 14-64, and includes over 3200 interviews 14-54 to trend with our past studies. These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond: The latest Smart Speaker data.…
Read MoreHere’s hoping that you got everything you wanted for the holidays. We’re also hoping that Smart Speakers outnumbered Bluetooth headphones as holiday gifts. We’ve shown plenty of data over the past few years about Smart Speaker owners using these new devices to listen to radio. They’re important devices for radio listening and can be helpful…
Read MoreLast week it was reported that Triton Digital now says about a sixth of the listening to streams of commercial broadcasters in the U.S. is occurring on Smart Speakers – up from 11% a year ago. At the same time, Triton says total listening hours to commercial radio streams increased year over year. At least…
Read MoreEvery year the Thanksgiving holiday brings us together with (non-radio) family and friends and reminds us just how odd our business can sound to folks. We’ve written about describing diaries to non-radio people – folks trying to remember their listening for a week and writing it all down in a pamphlet. Of course, this leads…
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