Here’s hoping that you got everything you wanted for the holidays. We’re also hoping that Smart Speakers outnumbered Bluetooth headphones as holiday gifts. We’ve shown plenty of data over the past few years about Smart Speaker owners using these new devices to listen to radio. They’re important devices for radio listening and can be helpful…

Last week it was reported that Triton Digital now says about a sixth of the listening to streams of commercial broadcasters in the U.S. is occurring on Smart Speakers – up from 11% a year ago. At the same time, Triton says total listening hours to commercial radio streams increased year over year. At least…

Every year the Thanksgiving holiday brings us together with (non-radio) family and friends and reminds us just how odd our business can sound to folks. We’ve written about describing diaries to non-radio people – folks trying to remember their listening for a week and writing it all down in a pamphlet. Of course, this leads…

We last asked about purchases of technology devices in NuVoodoo Ratings Prospects Study Nine back in January of 2017. We saw that about as many people had bought a new radio (not installed in a car) in the prior year as had bought a new landline phone. We even wrote about a veteran PD we…

The great stations have always done it: included listeners as part of the fabric of their on-air presentation. Listener voices and implied listener presence (talking about listeners’ input and connection with stations) made radio interactive before folks used the word interactive. We at NuVoodoo have shown compelling data for reviving (or increasing) the use of…