As you’re reading this, the first installment of the NuVoodoo fall webinar series, “How To Win The Workplace War In 2019,” may be history (it’s scheduled at 11 AM Eastern on August 5). We’ll be turning our attention to preparing the second installment, “The Fall 2019 Contesting and Marketing Guide.” It launches after the Labor…

We’re in the midst of three opportunities to sit in on the first installment of the NuVoodoo fall webinar series. This first entry is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. Last week we showed that 60% of the…

The NuVoodoo Fall webinar series kicks off this Wednesday, July 24. This first entry in our Fall webinar series is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. We’re starting with the dive into at-work listening because the market for…

The first installment of the NuVoodoo Fall webinar series, based on our new Ratings Prospects Study 14, kicks off on July 24 (with additional sessions on July 31 and August 5).  This new study was fielded last month and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets. We’re starting…

For music test samples, the axiom, “narrow focus yields broad results,” holds true when administered wisely. The sample sizes typically used for music testing mean there isn’t sufficient sample to populate reliable sub-samples for more than two or three demo breakouts. In most cases, an age range of 10 to 15 years is ideal. Single-gender…