This week’s post comes from the keyboard of NuVoodoo EVP/Marketing, Mike O’Connor. Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement of ad-policy violations with automated bots – and radio has inadvertently fallen into the cross-hairs. The crackdown started in March and has affected…

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

If you couldn’t make it to Burbank for Worldwide Radio Summit this year, you can still have a chance to play the game we presented at this year’s WWRS. You’ll be able to test your knowledge of likely ratings participants AND have a chance to win cash. We’ll be running the game again online in…

These ratings likelies are more attuned to radio and happier with the stations they listen to, compared to the overall sample. It’s one more reason we love ratings participants.

What can respondents tell you about songs? Keep in mind, they’re respondents – by definition they’ll respond to anything you ask them. People who think a question is irritating or meaningless or confusing often end up becoming non-respondents. But, those who keep giving answers to questions, even if those answers are not very meaningful, are…