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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
I’m hip deep in data from NuVoodoo Ratings Prospects Study 14, so I’m glad that our fearless leader, Carolyn Gilbert, has something to share this week: Dr. John Owens of the University of Cincinnati and I collaborated on a project to research how current college students majoring in media and communications and radio professionals perceive…
Read MoreFirst, our congrats to Tom Gjerdrum of Midwest Communications and Armando Rivera for being winners of $100 and $20 respectively in the Instant Win Game that was a part of the interactive webinar we completed last week. We’re practicing what we preach to radio stations about celebrating winners (to push back on the perception that…
Read MoreCongratulations to Jake Swesey of Cumulus and Bob Neumann of iHeart for winning $20 and $100 gift respectively. They’re the winners in the first of two chances to play Million Dollar Media’s Instant Win Game attached to interactive webinars showing data from NuVoodoo Ratings Prospects Study 13 from earlier this year. Attendees of our final…
Read MoreNuVoodoo helps stations increase the probabilities for ratings success, but even the best laid plans for programming optimization and marketing for increased audience share involve a little luck, too. Join our webinar starting this week for the opportunity to get paid for every meter you find. All attendees get a chance to play Million Dollar…
Read MoreIn our ongoing NuVoodoo studies of the best ways to reach those likely to participate in the ratings, YouTube has enjoyed spectacular growth over the past few years. Not only do its weekly, daily and chronic (multiple daily occasions) usage levels rival those of Facebook and Instagram among the PPM and diary-inclined, but YouTube has…
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