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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.
Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.
It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.
“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”
To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.