Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

What’s Better: Bigger National Prize or Smaller Local Prize?

By Leigh Jacobs

Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.

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Reviewed Emergency Procedures Lately?

By Leigh Jacobs

If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.

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No More Free Ride from Facebook?

By Leigh Jacobs

Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free

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Least Objectionable Programming or Premium Content?

By Leigh Jacobs

It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.

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Market Cluster or Local Content Engine?

By Leigh Jacobs

As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.

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