Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Who Manages Content on Your Social Media Feeds?

By Leigh Jacobs

Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.

Read More

Too Big to Ignore: Radio in the Bedroom

By Leigh Jacobs

Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.

Read More

Building Audience One Listener at a Time?

By Leigh Jacobs

Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.

Read More

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs

If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.

Read More

True/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play

By Leigh Jacobs

Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.

Read More