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The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point where we feel we have plenty of time to make programming tweaks, get promotional plans made, and marketing plans set. Sometimes, however, changes in the ratings become wrinkles in those plans. Is that decline in a…

The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…

Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends.  If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry.   Inevitably, the Christmas punch bowl drains enough…

A dear friend of mine went for a walk two days ago.  As she was walking across the parking lot near her home, a driver decided it was a good idea to back up with no reverse lights and within moments, the life squad was there because my friend could not put any weight on…

NuVoodoo has dedicated the back half of 2023 to the Fall of Moneyball for Radio, sharing lots of little ways to help you grow your station ratings by a tenth of a point.  It can make a big difference in station revenue.  Now that report cards are rolling in, we thought it timely to share…

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…

Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away – we were looking at things we’d asked about in past studies but haven’t updated recently. In 2024 it will be ten years since we asked respondents which of two descriptions was closer to how they…

If you’ve run a digital marketing campaign in the past or hired experts to execute on your behalf, you’ve undoubtedly been inundated by a dizzying array of campaign performance metrics. Getting to know the dozens of success markers that have been widely adopted for measuring campaign performance can be like mastering a foreign language. But…

The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings or opinions.” That adjective often came up when describing network TV programming in the 1960s and 1970s, programming that was created under the theory of least objectionable programming. The concept of least objectionable or least offensive…

NuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…