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Why Did You Get Into Radio?
Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.
Read MoreA Bad Dancer Won “Dancing With the Stars?!”
Radio’s biggest PR coup this year may be crowning a non-dancer the winner of a dancing competition.
Read MoreGot Emergency Plans?
You won’t be able to anticipate everything that may happen. There will be unexpected aspects in any emergency. But, planning today will absolutely increase your readiness tomorrow.
Read MoreHow Many People Have You Delighted Today?
As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.
Read MoreAre You Serving Your Local Community?
Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.
Read MorePassion Beyond the Playlist
It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.
Read MoreWeaponizing the Weather
“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”
Read MoreDo DJ’s on Radio Stations Say Anything Interesting?
To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.
Read MoreTrue/False: None of My Friends Listens to FM or AM Radio
The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.
Read MoreHook Clusters: A Love/Hate Relationship
Many respondents are able to imagine a 30-second grouping of hooks as a radio format. The stations they’ve listened to form a framework to help them. So, format montages can be very effective.
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