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Ratings Prospects Study XIII: Preview of Coming Attractions
We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.
Read MoreThe Unsung Edge for Workday Listening
While the workday talk profile on most music-driven stations has the on-air host pared back to minimal contributions, it’s important that those contributions be nearly perfect every time.
Read MorePa-rum-PUMM-PUMM-PUMM
Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.
Read MoreGrowing Contest Prizes = Growing Ratings?
NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.
Read MoreWhy Did You Get Into Radio?
Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.
Read MoreA Bad Dancer Won “Dancing With the Stars?!”
Radio’s biggest PR coup this year may be crowning a non-dancer the winner of a dancing competition.
Read MoreGot Emergency Plans?
You won’t be able to anticipate everything that may happen. There will be unexpected aspects in any emergency. But, planning today will absolutely increase your readiness tomorrow.
Read MoreHow Many People Have You Delighted Today?
As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.
Read MoreAre You Serving Your Local Community?
Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.
Read MorePassion Beyond the Playlist
It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.
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