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Facebook: A News Outlet (whether it wants to be or not)
The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.
Read MoreDoes HomePod Matter to Radio?
Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…
Read MoreWhat’s Better: Bigger National Prize or Smaller Local Prize?
Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.
Read MoreReviewed Emergency Procedures Lately?
If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.
Read MoreNo More Free Ride from Facebook?
Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free
Read MoreLeast Objectionable Programming or Premium Content?
It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.
Read MoreMarket Cluster or Local Content Engine?
As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.
Read MoreThirty Things You Can Do to Destroy Your Ratings
Next week, we’ll look at ideas for brightening 2018!
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